01
The problem
Every previous tool slowed the reps down instead of helping them sell.
Jesse Richards, VP of Sales at CMC Tire, had watched the same pattern play out with sales tool after sales tool. Reps would get a demo, agree to try it, log in for a week — and then quietly stop. The tools were built for the office, not the truck. They were built for compliance, not for the rep's own benefit.
"It felt like every system we tried was just another thing for the reps to do to please their bosses," Jesse explains. "It wasn't helping them. It was administrative. So they didn't use it." The cost wasn't just adoption — it was missed opportunities. Reps had to keep customer details, follow-up reminders, and product questions in their heads, on sticky notes, or in scattered emails. Inevitably, things fell through the cracks.
"I've got one salesman who sells three times as much as everybody else in the organization. The only way you can do it is by being organized — you can't keep all those plates spinning unless you have a tool to keep yourself on target."
JR
Jesse Richards
VP of Sales · CMC Tire
Jesse needed a tool reps would treat the way his top performer treated organization itself — as a personal advantage, not an obligation. Something they'd reach for after a fleet visit because it made their day easier, not because a manager was watching the dashboard.
02
The solution
A sales tool that feels like a personal assistant — not paperwork.
CMC Tire rolled out Voze's Sales Engine across the team. The pitch to reps was simple: this is for you. Speak your notes after a visit. Set a quick reminder. Share an update with the office. All in under a minute. The AI handles the tagging, the organization, the linking back to the customer record.
The shift was in how reps approached the day. Instead of mapping their stops on paper and trying to remember conversations later, they used Voze's mapping tools to plan smart routes by business type — and captured each visit in voice while it was still fresh. When a customer asked about a product, the rep could message the office instantly instead of playing phone tag with the parts desk.
"It feels like a personal assistant. It feels like you have something of value — as opposed to just another thing to do to please your bosses."
JR
Jesse Richards
VP of Sales · CMC Tire
For managers, the unlock was visibility across locations. When a customer mentioned interest in a specific product, Voze surfaced it as a signal — and inventory leads could route to stock from other branches before the rep even left the lot. Pricing pressure, retread cycles, competitor mentions: everything that used to live in a rep's head was now a structured account update the whole team could see.
Sample CMC feed · cross-location inventory match
Live
Customer ask · Fleet asking for 22.5 drives, qty 12 · matched to inventory at branch B 2 min
Retread cycle · 3 fleet accounts due for retread review in next 30 days today
Route opportunity · School district within 10 mi of Tuesday's route · suggested prospect queued
03
The results
One rep sells 3x more than the rest. Voze is how he does it.
CMC's top sales rep doesn't outsell his peers because he works three times the hours — he sells three times more because he's three times more organized. Voze is the tool that makes that level of organization sustainable across an 8-hour day in the field, instead of a 14-hour day with evenings spent at the kitchen table catching up on notes.
Top rep
3x sales
vs. peer reps in the same territory
Adoption
Voluntary
Reps reach for it because it helps them
Team visibility
Cross-location
Inventory and opportunity in one view
Just as important: the rest of the team got better, too. Faster information sharing meant managers spotted inventory opportunities across locations before customers had to ask twice. Mapping tools surfaced new prospects right next to existing routes. Every conversation became a structured account update — searchable, shareable, ready for the next visit.
"I'm doing this for me because this is going to make me a better salesman — and it's easy and it's quick and it's effective."
JR
Jesse Richards
VP of Sales · CMC Tire
For CMC, the proof was in what the reps did when nobody was looking: they kept using it. Not because they had to, but because it gave them an edge in a market where organization is the difference between selling three deals and selling nine.