The Challenge
Sales reps at Jim Hawk Truck Trailers fell into a comfortable routine of visiting the same customers over and over. They thought they knew every opportunity in their territories, but this "milk run" approach was holding back their growth.
The Solution
A veteran sales rep used Voze to spot new prospects hidden in his territory. But finding customers was just the start - Voze's simple tools helped turn that discovery into real business:
Right Behavior
Instead of relying on his usual routine, the rep started each day by checking his map for nearby prospects. When he saw a farm he'd never visited, he added it to his route for that day. No extra planning needed - just a quick stop between existing customers.
Right Product
At the farm, he quickly pulled up specs and pricing for their hopper trailers. He captured the customer's needs through a voice note that went straight to the office team. This let him focus on building rapport rather than juggling paperwork.
Right Buyer
The map showed him more than just company locations - it highlighted prospects that matched Jim Hawk's ideal customer profile. This farm turned out to be exactly the type of customer they wanted: a growing operation ready to invest in quality equipment.
The whole process felt natural. No complex systems to learn or extra steps to follow. Just simple tools that helped the rep spot an opportunity and turn it into new business.
The Results
The rep visited this new prospect and closed a hopper trailer deal that same day. This single discovery will bring in $520,000 in revenue across 12 trailers - giving Jim Hawk a 13x return on their Voze investment from just one sale.
"My sales team sees Voze as a tool, more than a CRM," says Jim Thornton, Sales Manager. "It simply shows them opportunities they might have missed."
