With over 70 years serving midwest communities, Zurcher Tire built trust through quality relationships and adaptation. But bumpy economic conditions created inventory pile-ups and fast-dropping tire prices that began slowing momentum.
Zurcher’s Director of Sales Carl Longnecker needed a smoother way to share market trends, product performance, competitive scoops, and field ideas across the company to get back on course. Complex CRMs couldn’t provide the easy data flows required to navigate challenges and shifting business conditions happening fast.
Enter Voze – the simple visibility pipeline Longnecker needed to funnel frontline observations into better decisions everywhere. “Leadership asked me to quickly share market intel wider. That’s Voze’s specialty,” Carl explained.
In seconds, reps speak or text notes conveying dealer discussions. These populate accounts enabling leaders to chart progress on consumer preferences, pricing reception, advisor relationships, inventory needs, and new rival activity threatening across product lines and geographies.
Armed with rep findings, Zurcher managers rapidly reworked stock mixes, pricing models, and portfolios. Open internal transparency led the way. Says Longnecker: "Voze has helped us navigate these challenges with greater simplicity and improved communication."
Voze is an easy way for reps to capture every note that matters in less than a minute.
Managers get the right details they need to improve their strategy, better coach reps, and win more deals.
Give us just 30 minutes and we'll show you how it works.