01
The problem
Reps were losing selling time to admin. New reps had no one to mirror.
Bell Janitorial Supply had a classic mid-distributor problem stacked with a hiring problem. Their reps were spending too much time on administrative tasks — logging visits, updating accounts, building call reports — which meant less time in front of customers. And the team itself was in transition: about half the reps had been with Bell for less than a year, and they were trying to onboard into a sales motion they'd only ever seen described, not demonstrated.
Brad Crockett, Sales Director at Bell, named the two-headed challenge plainly. Productivity per rep was getting taxed by the admin layer. And consistency across the team was getting blocked by the experience gap. Both problems compounded — the new reps were spending even more of their time on admin because they hadn't built the shortcuts the veterans had.
"Before Voze, we struggled with consistency across our team and maximizing selling time. With half our team being relatively new, we needed a way to streamline processes and boost performance."
BC
Brad Crockett
Sales Director · Bell Janitorial Supply
The fix needed to solve both problems with one tool. Something that handled the admin layer for the experienced reps so they could spend the recovered hours selling — and something that made the top performers' actual day-to-day visible to the new reps so they had a concrete pattern to copy.
02
The solution
A capture habit that saves hours, and a dashboard that shows "do what they do."
Voze gave Bell's team two things at once. For the experienced reps, the simple note-taking workflow let them log every customer interaction in under thirty seconds and let smart automation handle the rest — follow-up reminders, account updates, sales-team handoffs all triggered by the capture, instead of requiring the rep to do them as separate tasks later in the day.
For the newer half of the team, the breakthrough was the Detailed Activity Report. It showed each new rep what the company's top performers were actually doing — visit frequency, account mix, capture cadence, follow-up patterns. Not a training document. Not a generic best-practices PDF. The real, daily behavior of the reps who were already winning, made legible for the reps who were trying to figure out the playbook.
Bell Janitorial · what the Detailed Activity Report makes visible
Live
Top-rep visit cadence · how often the best reps visit each tier of account tracked
Capture habits · when and how the top performers leave their voice notes — and how detailed they get benchmarked
Follow-up patterns · what commitments the top reps make on each visit and how reliably they close them out measurable
Account mix · which account types are producing the biggest results for the leaders benchmarked
"We've got a dashboard that allows them to see, 'If you want to be like so-and-so, here's the work that they're doing.' They have a pathway, they have something to mirror that helps them achieve success."
BC
Brad Crockett
Sales Director · Bell Janitorial Supply
The two halves of the tool work together. Because the top performers' capture is real (not what they wrote up at end of week, but the actual visit log captured in the moment), the new reps see what good actually looks like in the field. And because the new reps can see it, they can copy it — without anyone having to write a training program or sit them down for a Monday-morning lecture about "what good reps do."
03
The results
Hours saved, deals closed, new reps ramping faster.
The compound effect at Bell shows up in three places — and they all reinforce each other. Reps save several hours a week on admin work. Those hours go into face-to-face time with customers. That face-time turns into closed deals. Not a feature claim; a sequence Brad walks new managers through when they're trying to understand why the Voze users on his team are outperforming the holdouts.
Per rep
Hours saved
Per week, on admin work alone
Customer time
Up
Reclaimed hours go straight to face-to-face selling
Closed deals
More
Engaged Voze users outperform the holdouts
The second-order benefit Brad keeps pointing to is faster ramp on new hires. New reps don't have to build a sales discipline from scratch and they don't have to wait until a manager has time to shadow them. They open the Detailed Activity Report, see what the top performer did this week, and copy the pattern. Some of them are matching the productivity of mid-tier veterans within their first quarter.
"Those who have been engaged with Voze are closing the most deals. They're buying themselves additional time to be in front of customers, and therefore, they're able to close more deals or have more interactions."
BC
Brad Crockett
Sales Director · Bell Janitorial Supply
For Bell, the story isn't a single big number — it's a sales motion that finally became repeatable. The veterans stopped being the only people who knew the playbook. The new reps stopped being trapped in the early-career gap. And the team as a whole started moving the right activities (demos, presentations, proposals) at the right time in the sales cycle, instead of catching up at the end of every quarter. Brad's takeaway: "As they've followed this approach, sales numbers start to creep up because demos, presentations, and proposals are increasing at the right time during the sales process."