What’s a Missed Message Worth? At Heartland Tire, Up to $50K per Customer

At Heartland Tire, a simple voice note in the Voze app doesn’t just log customer information — it protects and builds relationships worth $25,000 to $50,000 annually.

By keeping communication consistent and solving problems quickly, Voze helps Heartland maintain relationships with key accounts and grow in the tough commercial tire and agriculture markets.

The Challenge

There is intense competition fighting for this business, and one slip can give a competitor a step in the door. Keeping these key relationships means watching out for what Ryan Paul, director of operations at Heartland Tire, sees as the industry’s biggest trap: inconsistent communication.

Even successful tire dealers face a common trap that threatens their most valuable relationships:

1. Complacency after wins: Reps get comfortable once customers start buying, and communication drops off.
2. Inconsistent follow-up: Missing weekly check-ins causes customers to lose trust quickly.
3. Limited visibility: Without documented sales activities, managers can’t see where help is needed.

"The consistency with a customer is 100%, in my opinion, the most important thing to getting to the point where you build that relationship where they are lock step with you forever."

— Ryan Paul, Director of Operations @ Heartland Tire

The Solutions

1. Simplified, systemized follow-up

Voze makes it simple for sales reps to stay on track with customer visits. With one tap and a quick voice recording, the Voze app sets the follow-up reminders for them. Then all reps need to do is complete the pass.

2. Faster, supported communication

Meanwhile, managers can quickly spot opportunities to help. Whether it’s jumping in to support, identifying coaching opportunities, or connecting reps with resources they need, the visibility creates a team approach to winning accounts.

"Our sales team absolutely loves the ease and function of Voze."

— Ryan Paul, Director of Operations @ Heartland Tire

The Results

Voze is a “no-brainer” for Heartland Tire

Sales reps love how simple Voze makes their daily routine. One tap sets their follow-ups, smart routing saves them hours each week, and voice notes capture everything without slowing them down.

Sales leaders value the visibility Voze provides into field activities. They can spot opportunities to help reps, coach more effectively, and make sure no customer falls through the cracks.

This combination creates measurable results. Each year, Heartland Tire projects that Voze will help them win:

Heartland Tire didn’t need a big change—they needed something that made follow-ups second nature. Voze keeps reps moving without slowing them down, and gives managers a clear view of what’s happening in the field. It’s simple, but the impact is real: stronger customer relationships, quicker support, and a team that’s always in sync.