The Challenge
After 70 years serving midwest communities, Zurcher Tire faced inventory pile-ups and falling tire prices that slowed their momentum. Director of Sales Carl Longnecker needed a straightforward way to:
- Guide reps toward the right products to move excess inventory
- Share competitive insights across teams
- Track which customers needed attention
- Help reps make the most of their time in the field
"Leadership asked me to quickly share market intel wider. That's Voze's specialty," Carl explained.
The Solution
For the right behavior, Zurcher's reps use Voze as their personal assistant. They record quick notes after customer visits through voice or text, plan efficient driving routes, set follow-up reminders, and speed up communication between sales and service teams.
To promote the right products, managers send reps reminders about overstocked items and share sales materials instantly. They can see which reps are talking about specific products with customers and gather feedback on promotions right away.
To reach the right buyers, the team uses Voze's mapping tool to find new customers in their territories. They track how often reps visit key accounts, keep tabs on competitive activity, and guide reps to high-potential prospects.
The Results
With Voze, Zurcher Tire gained:
- Clear visibility into which products reps are promoting
- Better tracking of competitive pricing and activity
- Fast identification of changing customer needs
- New sales opportunities through territory mapping
"Voze has helped us navigate these challenges with greater simplicity and improved communication," says Longnecker.
