Inventory was piling up. Prices were falling. Reps needed better intel, faster.

After seventy years serving Midwest communities, Zurcher Tire knows their market. The relationships, the territories, the customers, the dealers — that's institutional. But knowing a market doesn't insulate you from market conditions. When inventory started building up on the floor and tire prices started compressing, Sales Director Carl Longnecker needed the team to move differently — fast.

The work in front of him was specific:

• Guide reps toward the right products — push overstocked items first, before the inventory aged out.
• Share competitive insights across teams — pricing moves, competitor activity, market shifts couldn't sit in one rep's head.
• Track which customers needed attention — visibility into who'd gone quiet, who was still being visited, who was at risk.
• Help reps make the most of their time in the field — better routes, better targeting, less friction between visits.

The legacy CRM the team had been bumping along with for years wasn't going to solve any of these problems. It was a database, not a comms layer. Carl needed something that could push intel out and pull field activity in — and that the reps would actually open in their trucks.

Three jobs, one tool: right behavior, right product, right buyer.

Zurcher's leadership framed the rollout around three outcomes, not a feature list. Voze had to make the reps more disciplined day-to-day, more aligned on which products to push this week, and better at finding new accounts in territories they thought they already knew.

Right behavior — Voze as personal assistant.

Reps record quick notes after every customer visit — voice or text — plan their driving routes for the next day, set follow-up reminders, and speed up the back-and-forth between sales and the service team. Everything that used to live in a notebook or "I'll get to it tonight" lives in the app.

Right product — managers push the inventory that needs to move.

When there's overstock on a particular SKU, managers send reps reminders and sales materials instantly. They can see which reps are actually talking about those products with customers, and gather feedback on how promotions are landing — without waiting for the next sales meeting.

Right buyer — the map finds prospects reps haven't seen yet.

Voze's territory mapping highlights potential new customers across each rep's region. Carl's team uses it to find new accounts in territories that have been walked by the same reps for years, track how often reps visit key accounts, and watch for competitive activity worth knowing about.

The pattern Carl repeats internally: Voze isn't replacing what the team already knew how to do. It's making the company's institutional knowledge — the product positioning, the competitor framing, the territory relationships — actually reach the reps on the day they need it, instead of in a Monday meeting two weeks later.

The team navigated the downturn — with the company's intel in every truck.

Voze gave Zurcher four things their legacy setup couldn't, and each one mapped directly to a problem leadership had named at the start:

Beyond the headline list, the more durable change is cultural. Reps stopped feeling like the corporate office was a place that asked for reports and started feeling like a place that sent them useful intel. Managers stopped guessing at field activity and started coaching off actual visit data. And the seventy-year-old company's institutional knowledge — the part that lives in the heads of long-tenured leaders — started flowing into the trucks where it could actually drive business.

For Zurcher, the headline isn't a single deal or a quarterly number — it's the structural shift in how the company moves intel and field data, every day, across a tire business that's been built carefully over decades. Voze just made the next decade move faster.