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Voze

Voze

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This is the official podcast for Voze (voze.com). We spotlight thought leaders in industries like commercial tire and heavy-duty truck.

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Mark Morris: 21 Years at Michelin and Commercial Tire's Digital Future

Mark Morris: 21 Years at Michelin and Commercial Tire's Digital Future

<p>"Commercial tire is on a digital transformation journey," says Mark Morris, commercial tire industry veteran with 21 years at Michelin. Joined by Voze co-founder Cade Krueger, Morris discusses the real challenges facing commercial tire dealers and fleets today.</p> <p>Topics include:</p> <ul> <li>The daily reality for commercial tire salespeople, balancing operational tasks with actual selling</li> <li>Why total cost of ownership is king (and why it's hard to communicate)</li> <li>Managers facing the "signal vs. noise" problem</li> <li>Challenges to coaching and knowledge transfer</li> </ul> <p><br></p> <p>If you're in commercial tire or manage a field sales team dealing with similar issues, this conversation cuts through to what actually matters: getting the basics right, helping your people focus, and making the shift to digital tools that work in the real world.</p>