Mark Morris: 21 Years at Michelin and Commercial Tire's Digital Future
Voze
<p>"Commercial tire is on a digital transformation journey," says Mark Morris, commercial tire industry veteran with 21 years at Michelin. Joined by Voze co-founder Cade Krueger, Morris discusses the real challenges facing commercial tire dealers and fleets today.</p>
<p>Topics include:</p>
<ul>
<li>The daily reality for commercial tire salespeople, balancing operational tasks with actual selling</li>
<li>Why total cost of ownership is king (and why it's hard to communicate)</li>
<li>Managers facing the "signal vs. noise" problem</li>
<li>Challenges to coaching and knowledge transfer</li>
</ul>
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<p>If you're in commercial tire or manage a field sales team dealing with similar issues, this conversation cuts through to what actually matters: getting the basics right, helping your people focus, and making the shift to digital tools that work in the real world.</p>