01
The problem
The trap isn't losing the account. It's going quiet.
In commercial tire — especially when you're competing for ag and fleet customers in the Midwest — the relationships that drive the year aren't the new ones. They're the existing accounts you have to keep showing up for. The competition is intense, the differentiation is thin, and one slip in communication gives a competitor exactly the opening they need.
Ryan Paul, Director of Operations at Heartland Tire, named the pattern out loud: the biggest trap in the industry isn't customer churn — it's inconsistent communication. The places where reps quietly lose ground:
- Complacency after wins. Rep lands the customer, starts feeling good about the account, and the touchpoints drop off.
- Inconsistent follow-up. A missed weekly check-in is a tiny event in isolation — but stack a few of them and the customer's trust drifts.
- Limited manager visibility. Without a record of what's happening in the field, leadership can't see which accounts are slipping until the renewal goes the wrong way.
"The consistency with a customer is 100%, in my opinion, the most important thing to getting to the point where you build that relationship where they are lock step with you forever."
RP
Ryan Paul
Director of Operations · Heartland Tire
The math made the cost concrete. Each lost key account at Heartland was worth $25,000 to $50,000 in annual revenue. Multiply by the number of accounts at risk in any given quarter and the inconsistency wasn't a soft problem — it was a recurring leak in the top line that the team had to plug.
02
The solution
One tap, one voice note, follow-up handled.
Heartland didn't need a major workflow overhaul. They needed a way to make consistent follow-up the default — something so easy that even a rep having a busy day wouldn't skip it. Voze gave them two things their old setup couldn't: a one-tap voice-capture habit for the reps, and live visibility for the managers.
Heartland Tire · what changes when capture is one tap
Live
One-tap voice notes · rep records 20–30 seconds after a visit, the app sets the next follow-up reminder automatically on-route
Smart routing · the app maps the next round of stops based on captured commitments, saving hours of planning per week daily
Manager feed · territory-wide view of every captured note, with at-risk accounts and stalled follow-ups surfaced first live
Coaching loop · managers spot reps who need support and reach in early, instead of finding out at the next QBR in-flight
"Our sales team absolutely loves the ease and function of Voze."
RP
Ryan Paul
Director of Operations · Heartland Tire
The rep side and the manager side reinforce each other. Because the rep capture is genuinely fast (the bar to use it is lower than the bar to skip it), the field data managers see is real. Because the manager feed shows real activity, the coaching moments managers send back are specific and helpful rather than abstract. The discipline becomes self-reinforcing instead of mandate-driven.
03
The results
$1.5M–$6M of projected annual revenue impact, year after year.
The financial model the Heartland team built is conservative on the math and direct on the assumptions. If each of their 12 sales reps wins 5 to 10 net-new key accounts per year — accounts they wouldn't have gotten to without the consistency Voze enables — and each of those accounts is worth $25K to $50K in annual revenue, the projected annual revenue impact is somewhere between $1.5 million and $6 million.
Low-end projection
$1.5M
5 new accounts × 12 reps × $25K each, annually
High-end projection
$6M
10 new accounts × 12 reps × $50K each, annually
Recurring
Every year
Not a one-time uplift — the model assumes year-over-year
Beyond the headline projection, the second-order wins are the kind that make sales managers' lives noticeably easier. Reps love the workflow. Smart routing saves them hours each week. Voice notes capture everything without slowing them down. Sales leaders get visibility into field activities they never had before — they can spot opportunities to help, coach more effectively, and make sure no customer falls through the cracks.
"Voze checks literally every single box that one could imagine. Our team is connecting with more customers, calling on more new business. There is no question that our top-line sales will continue to grow with the assistance of Voze."
RP
Ryan Paul
Director of Operations · Heartland Tire
Heartland didn't need a big change — they needed something that made follow-ups second nature. Voze keeps reps moving without slowing them down and gives managers a clear view of what's happening in the field. It's simple. The impact is real: stronger customer relationships, quicker support, and a team that's always in sync.