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Vertical · 03 / 12 · Heavy Equipment

The yard is moving. The dashboard is three weeks behind.

Heavy equipment reps don't sit at desks — they're at quarries, build sites, and yards where reception drops. Voze turns 30 seconds of voice into structured account updates, parts/service follow-ups, demo-unit signals, and competitive pressure flags — without your team typing a single note.

Integrations
CDK · MaddenCo · Karmak
Avg. ramp
2 weeks to adoption
Voluntary adoption
82% in 90 days

This week's signals · Heavy Equip.

Across the vertical · last 7 days
Live
Demo units
23
out on yards
Parts signals
41
14 urgent
Comp. pressure
9
Caterpillar · Kubota

Notable this week · 3 of 14

Demo
E50 demo at Henderson Gravel — operator wants to buy in Q3
Marcus Johnson · Tue · auto-extracted
Parts
Tilton Concrete fleet — 4 skid steers due for hydraulic service
Sarah Rodriguez · Mon · auto-extracted
Comp
Komatsu pricing aggressive at Bauer Construction
Marcus Johnson · 23 min ago
The problem in heavy equipment

Reps see everything. Almost none of it makes it back.

Three patterns we hear from every heavy equipment dealer we talk to — before we show them Voze.

Pattern 01

Demo units disappear off the radar.

A demo skid steer sits on a customer's yard for two weeks. The rep knows the operator is "basically sold." The manager finds out at the monthly sales meeting — by then the operator is shopping it against Kubota.

"Our demo units do half the selling and we can't track what they're saying."
Pattern 02

Parts & service signals stay in heads.

The rep notices four skid steers due for hydraulic service. The parts manager finds out three weeks later when one breaks down. Service revenue you already had — captured by whoever could fit the work in.

"The unit sale is one conversation. Parts & service is twenty — and they live in the rep's head."
Pattern 03

Competitive pressure shows up in invoices.

Caterpillar dropped pricing on a particular line in your territory. Three reps heard it this month. You'll find out next quarter when bookings slip — and you'll respond after you've lost two deals you didn't know were active.

"By the time the trend is in the dashboard, the deal is already lost."
How Voze works for heavy equipment

Three steps, tuned to your yard.

Same Voze loop, vocabulary and signal weighting tuned for equipment dealers and rental fleets.

01

Rep talks after the visit.

From the truck, from the yard, from a job site with no reception. 30 seconds of voice replaces the note your rep would have typed up Friday night — or, more likely, never typed.

What the rep says
"Henderson Gravel · E50 demo went well · operator wants Q3 quote · they're also shopping Caterpillar."
02

Voze parses the yard.

Account, model number, demo unit ID, competitor mention, quote follow-up — all extracted automatically. CDK and MaddenCo records get updated. Parts manager gets the service signals before the rep ever opens a laptop.

What gets structured
Account: Henderson Gravel · Demo: E50 · Signal: Q3 intent · Comp: Caterpillar · Task: Send quote by Fri
03

Manager sees the territory.

By Monday — competitive pressure rolling up across reps, demo units that need closing pressure, parts & service revenue that's sitting unclaimed. You move on signals while they're still warm.

What you see Monday
3 reps reporting Caterpillar pricing pressure · 5 demo units past 30 days · $84K in parts service ready to quote
Integrations

Already speaks your DMS.

Voze ships with the systems heavy equipment dealers actually run on. Notes, signals, account updates, and parts/service tasks flow into the systems your team already lives in.

K
Karmak
DMS
C
CDK Global
DMS
M
MaddenCo
DMS
P
Procede
DMS
N
NetSuite
ERP
E
Eclipse
ERP

Don't see yours? Talk to integrations →

Customer story · Heavy Equipment

How Bobcat of North Texas kept sales moving through a rep transition.

When their top rep left for a competing dealer, three accounts representing $1.2M in annual unit and parts revenue were suddenly exposed. With Voze, the new rep had two years of voice-captured account context on day one — every demo, every competitive mention, every operator preference.

"Voze is the first sales tool I've found that reps actually want to use — and the first one where the next rep inherits more than a contact list."
RH
Ryan Hill
VP Sales · Bobcat of North Texas
Read the full case study
Bobcat of N. Texas · last 90 days
Mar 09 2026
Notes captured
1,847
Parts revenue surfaced
$84K
Rep adoption
96%

Sample handoff context · auto-surfaced for new rep

HG
Henderson Gravel · prefers E50 over Kubota · operator: Brent · 14 visits, 8 notes
2y
TC
Tilton Concrete · 4 skid steers due hydraulic · ops mgr Brad prefers calls before 9am
8mo
BC
Bauer Construction · Komatsu pressure since Jan · Caterpillar quoted Mar 4
3mo
Heavy Equipment FAQ

Common questions from dealer principals.

Does Voze integrate with CDK, MaddenCo, or Karmak?
Yes — all three. Voze ships pre-built integrations to CDK Global, MaddenCo, and Karmak. Account updates, notes, and follow-up tasks flow into the records your service and parts teams already work from. Procede, Eclipse, and NetSuite are also supported. Custom DMS connectors take 2-4 weeks if yours isn't listed.
How does Voze handle demo units?
Voze tags every mention of a demo unit (model number, serial, location) when the rep talks about it. Demo units show up as their own object in the manager view — "out on yard X for Y days, last touched by rep Z." You can see at a glance which demos are stalling and which are 80% closed.
Can parts & service managers see signals too?
Yes. Parts/service tasks generated from a rep's voice note get routed to the parts manager automatically. The rep doesn't need to remember to forward them, and the parts team gets revenue signals before the rep is back at the dealership.
What about reception in remote build sites?
Voze is offline-first. Reps can capture voice notes with no cell signal — they sync the moment the rep is back on a connection. The mobile app is built for the truck and the yard, not the desk.
How long does rollout take for a dealer with multiple yards?
Most multi-yard dealers are fully live in 3-4 weeks. Week one is a 30-minute training session per yard. Weeks 2-4 are signal calibration with your sales leadership — making sure the signal weighting matches how you actually sell. Adoption typically passes 80% by week 6.
Heavy Equipment · Demo

See what your yard already knows.

A 30-minute demo built around your dealer footprint, your DMS, and your rep team. We'll show you the rep app, the manager dashboard, and a sample of the signals you'd see in your first 90 days.

No credit card · 30-min call · We come prepared