01
The problem
49 locations, hundreds of reps, and no way to connect what they were hearing.
This commercial tire operation had grown to many locations, and with it came a coordination problem that's specific to scaled industrial sales: every rep was hearing useful things in the field, and almost none of it was making it back to anyone who could act on it.
"We'd be losing the same fleet account at three different locations to the same competitor and we wouldn't know it until the quarter closed," says one of the company's regional directors. The reps weren't being lazy — Friday-night note-typing had simply lost out to a 12-hour day in the truck.
"Every rep was hearing pricing pressure from the same telematics vendor, and we couldn't see it as one thing. It looked like nine small problems."
RD
Regional director
Commercial tire operation
Before Voze, what made it back was whatever was easiest to type. Service migrations, contact changes, fleet-rate renegotiations — the high-signal stuff that lived in conversations, in parking lots, in the truck between visits — almost never got captured. The team knew the picture was incomplete. They didn't have a tool that could fix it without making everyone's day longer.
02
The solution
A voice note after every visit. Multiplied by every rep.
The operation rolled out Voze Pro to the entire field team in Q2 of 2024. Reps chose to use it, with no mandate and no enforcement.
The shift wasn't subtle. Reps who had logged 1-2 contacts a week pre-Voze were now recording 6-8 voice notes a week — talking after each visit while it was still fresh, walking back to the truck. Reps spoke after each visit and the note landed on the account. They stopped thinking about it.
"It just works. I tap once. I talk for half a minute. Voze does the rest. I don't open the app to type anything anymore."
OS
Outside sales rep
Commercial tire operation
For the managers, the change was one view of the field. The same competitor pressure that had been splintered across nine territories now showed up in one place. That kind of pattern recognition simply didn't exist in the pre-Voze stack.
Signals · commercial tire operation · week 23
Live
Service migration signal · 4 accounts moved retread work in-house · suggested follow-up: the service team 2 days
Expansion hint · a fleet customer scoping a third location for Q3 · attention: the account owner today
03
The results
97 signals captured. 15% became revenue.
By the end of the first year, the team had captured 97 distinct competitive-intel signals from the field — pricing pressure, demo-fleet evaluations, account migrations, and contract renegotiations. Roughly 15% of those signals were directly traced to new business won: deals the team either saved that were quietly leaving, or closed that would have gone elsewhere.
Competitive intel
97
structured signals in 12 months
Closed business
~15%
of signals → new orders
Manager time
2 hr/day
recovered per regional director
Just as important as the captured signals: the manager workflow shifted. "Two hours of my day used to be calling reps to ask what they were hearing," the regional director says. "Now I open Voze, I already know, and I spend that time actually moving on the deals." With multiple regional directors and hundreds of reps, a 2-hour daily recovery rolls up to real operational throughput.
"Voze has drastically increased our efficiency and has allowed us to close more deals much quicker than without it. We see the patterns now. The same competitor story across six locations gets one response, not six different responses."
RD
Regional director
Commercial tire operation
A year in, the team has expanded Voze to all of its locations. The field team treats it the way they treat the truck — a tool of the trade. The leadership team treats it the way they treat the P&L.