2 min read

VOZE Announces Cade Krueger as Co-Founder and Chief Revenue Officer

SALT LAKE CITY, July 11, 2023 – VOZE, an innovative field sales technology company, is excited to announce the appointment of Cade Krueger as its Chief Revenue Officer and Co-Founder with CEO Dan Caffee. The move comes as part of VOZE's strategy to redefine sales technology that resonates with field sales reps and helps them be more profitable.

Cade brings an exceptional record of driving revenue growth and guiding sales organizations to Initial Public Offerings (IPOs) and acquisitions. His past successes include leading sales organizations at notable firms such as Instructure, Artemis Health, and BetterUp.

"Cade partnering with Dan to launch VOZE is a significant step for the company," said Jimmer Fredette, Partner at Tandem Ventures. "He brings a long track record of success as a sales leader and understands the VOZE customer as well as anyone. We believe his creativity, strong leadership, and persistence will elevate VOZE to great heights. We're thrilled about this partnership and are looking forward to being part of this growing company with outstanding people."

At VOZE, Cade aims to create sales technology that isn’t an administrative burden or feels like “Big Brother”, but is simple and meets the sales rep where they are. His vision is to cater to industries where sales technology hasn't always been built with the needs of the industry or sales reps in mind.

“There are countless sales platforms and CRMs built by tech people for tech people focusing on more and more functionality. That's fine for tech companies, but what about the industrial field sales rep selling a commercial truck, tire, HVAC, or heavy equipment? They don't need more features. They need technology that gets their life and meets them where they are,” said Cade Krueger, CRO. “Our aim is to build technology and a community for field sales reps that gets them, and they are excited to talk with their peers about. With the recent advancements in technology that is more possible now than ever before.”

"I've been aspiring to work with Cade for almost five years and I’m excited it’s finally happening. Working with world-class operators, like Cade, is what makes this venture truly exciting," said Mckay Dunn, Founder and Managing Partner at Tandem Ventures. "We are even more confident in our investment now that Cade and Dan are partnering as co-founders, and look forward to having him lead revenue at VOZE."

"Partnering with Cade is an instrumental step in our journey to reinvent the sales technology landscape and build a unique community for the overlooked and often forgotten industrial field sales rep. As VOZE continues to evolve, his proven track record in leading sales organizations to new heights is exactly what we need,” said Dan Caffee, CEO of VOZE. “With Cade's unique combination of strategic vision and execution, we are more confident than ever that VOZE can empower sales reps and managers alike to achieve unprecedented levels of success and satisfaction in their work. It's an exciting time for VOZE, and we're delighted to have Cade joining us on this journey."

For more information about VOZE, visit www.voze.com/about-us

About VOZE:
At VOZE, we meet sales reps where they are, celebrating individual strengths while providing technology that harmonizes with their rhythm. Our straightforward, enjoyable tools require minimal effort and offer maximum value, creating a no-sweat experience. With VOZE, your work is not only successful but also fun, making us not another platform, but a sidekick on your sales journey.

Press Contact:
Andrew James
Marketing Manager
andrew@voze.com
(385) 347-5591

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