Sales Acceleration Technology Stack
Deciding what kind of tech and tools to use can be a bit overwhelming– there are countless SaaS options– and while every sales manager is keen to streamline processes, support individual reps, and drive revenue, knowing which tools will best help their team isn’t always an easy task. It is essential that teams select tools that are right for their team. If your team is already crushing engagement, it might not be necessary to invest in new engagement software, but instead focus on an area that needs shoring up.
Building Your Sales Tech Stack
The first step to building out a sales tech stack is to inspect your sales cycle and take inventory. Most industries follow a similar process, but as you look at the phases specific to your team take care to identify any steps that could be simplified, shortened, or combined with others. Then, ask these questions:
- Can any manual processes (data entry, note taking, etc.) be removed or streamlined?
- Can we improve engagement with leads and prospects at any point in the sales cycle?
- What can we do to improve prospecting and generate high-quality leads?
- What can we do to maximize conversions? Where do most sales fall through?
- What performance indicators are we currently emphasizing? Should we continue this emphasis? What other KPIs need attention?
If you can simplify or streamline processes, do it. If you can combine two or more tasks into one, do it. Then, start looking for tech solutions to aspects of your sales cycle that need attention.
Taking the time to inventory your sales cycle and identify areas that can be supported by sales acceleration tech is pivotal. Knowing where your team needs support helps ensure that your sales tech stack includes tools that will specifically support your team.
That being said, we’ve narrowed the field and identified five types of sales tech that are most commonly utilized as a part of a cohesive sales acceleration strategy and are relevant in most sales sectors:
Customer Relationship Manager
As a field sales rep, you're constantly on the move, visiting clients and prospects at their locations. This means you don't have the luxury of being deskbound, inputting data into a CRM system throughout the day. You need a solution that works seamlessly with your mobile workflow, allowing you to capture vital information on the go without disrupting your selling activities.
Enter a field sales software and CRM like Voze. Designed specifically for mobile sales teams, Voze enables you to effortlessly log customer interactions, meeting notes, follow-up tasks, and other critical data using just your voice or by snapping photos of handwritten notes. No more typing or toggling between apps while you're driving to your next appointment.
With Voze, you can simply dictate your updates hands-free, and the platform will intelligently parse and structure that information, syncing it with your existing CRM system.
Voze captures all those crucial details - product interests, follow-up tasks, personal notes - and automatically logs them in your CRM. No more juggling between note-taking and data entry; Voze takes care of it all seamlessly in the background.
But Voze doesn't just benefit reps - it also provides unprecedented visibility for sales managers. Real-time updates from the field mean you can coach reps, identify risks, and pivot strategies on the fly. The rich context captured makes it easier to forecast revenue accurately and drive effective team performance.
In today's fast-paced sales environment,Field sales teams need tools that mesh with their mobile, always-on lifestyle. Voze is that tool - designed from the ground up to simplify data capture and enhance collaboration between reps and managers. With better notes and deeper insights, you can accelerate sales cycles and leave the competition behind.
Research Tools
Research tools are essential to effective marketing and outreach, and fall in three categories– broad market intelligence, online listening, and direct customer interaction.
Many tools provide data designed to help teams formulate marketing policies and control market operation. They can even help identify competitors and how they are attracting traffic. Online listening tools gather information about consumers through numerous channels. This information can be used to make content and attract potential buyers.
Predictive Analytics
Predictive analytic tools are designed to help your team find opportunities to sell more based on individual and market trends. Features of analytic software often include conversion tracking and automated follow-ups, custom deal creation, and sales forecasting.
Email software can be used to let reps know when a sent email has been opened, and generate personalized follow-ups. Including scheduling tools in email signatures.
Data Visualization Software
Data visualization software applications render information into graphic form. While Excel graphs can be helpful, there are many additional software options that can make it easier for teams and individuals to quickly and effectively understand massive amounts of data.
