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Notes from the road.

What we're seeing across truck dealers, tire distributors, equipment OEMs, and the field teams we work with — product updates, partnership news, and shorter takes that don't warrant a full guide.

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Posts by Jared Burton

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The Price of Sales Blindness: Why Inconsistent Follow-Up Is Costing You More Than You Think

Mark had been managing a territory sales team for six years. He didn't ride along often, but when he finally joined one of his best reps on a route through the industrial ...

Jared Burton Jun 16, 2026 7:25:25 AM

Webinar Recording: Fusable, Voze, and Driving Sales with Data

[A banner advertisement for the webinar that ran live on July 10th, 2025]

Jared Burton Jul 21, 2025 4:56:45 PM

Delivering Bad News to Trucking Customers: A Field Guide

Every sales rep in the trucking industry has been there — having to tell a fleet manager their parts are delayed, explain a price increase on critical components, or deliver news ...

Jared Burton Jan 28, 2025 12:44:47 PM

3 Fundamental Sales Habits for Commercial Tire Sales

[Image credit ImageFX.] Selling commercial tires isn't easy. It's a demanding business between emergency road service calls, fleet maintenance schedules, and constant price ...

Jared Burton Jan 28, 2025 12:21:36 PM

The LindFast-Big Bolt Deal Signals New Distribution Trends

Last month, LindFast Solutions Group (a leading fastener distributor) acquired Big Bolt (a specialty fastener manufacturer. This acquisition spotlights a key trend: combining ...

Jared Burton Jan 23, 2025 9:33:22 AM

Electric Compactors: Real-World Insights from Yolo County's First Month

For construction equipment sales teams watching the electric equipment trend, Yolo County's experience with the new Volvo DD25 Electric compactor offers some practical takeaways.

Jared Burton Jan 23, 2025 9:05:50 AM

Tier-Three Tires Are Leading Sales: What That Means for Your Territory

The tire market is sending clear signals about what's selling — and right now, tier-three tires are moving fast. According to Modern Tire Dealer's latest report, dealers have seen ...

Jared Burton Jan 22, 2025 8:38:28 AM

Market Watch: What the Delayed Truck Pre-Buy Means for Sales Teams

Many industry analysts had expected a rush to buy trucks before the new 2027 emissions rules kick in. That hasn't happened yet. Following reporting from Keiron Greenhalgh of ...

Jared Burton Jan 22, 2025 8:38:16 AM

When Your Equipment Sales Story Hits Home: 5 Ways to Make It Count

Selling heavy equipment isn't about rattling off specs and features. The stories that land with equipment buyers are about downtime prevented, productivity gained, and problems ...

Jared Burton Jan 21, 2025 10:42:13 AM

3 Ways Behavioral Science Can Help You Close More Machinery Deals

In heavy equipment sales, the conventional wisdom is to push hard on specs, performance stats, and ROI calculations. But research shows some surprisingly effective strategies that ...

Jared Burton Jan 21, 2025 10:42:06 AM
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