3 Fundamental Sales Habits for Commercial Tire Sales

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Selling commercial tires isn't easy. It's a demanding business between emergency road service calls, fleet maintenance schedules, and constant price pressure from competitors. A recent SalesDaily article highlighted some fundamental sales habits that consistently work — here's how they translate to the commercial tire world:

1. Focus on high-value work

Enterprise sales veteran Ian Koniak emphasized the importance of focusing on meaningful tasks. When juggling multiple fleet accounts and emergency service requests, it's easy to get buried in busy work. 

The key is putting your energy into what actually moves the needle: building solid relationships with fleet maintenance managers and following through on their needs. This means getting quotes and availability answers back quickly, coordinating effectively with your service department, and making sure customer requests don't fall through the cracks. Most importantly, it means planning proactive maintenance visits that prevent breakdowns rather than just reacting to emergencies.

2. Follow a daily game plan

Sales trainer and author Mark Hunter pointed out that top performers stick to routines, even when they seem boring. In an industry where emergencies can derail your whole day, having a solid routine keeps you on track. 

Strong performers typically start each day by reviewing which fleet accounts need follow-up before mapping out their routes to efficiently reach multiple fleets. They block out specific times for quote follow-ups and service coordination rather than letting paperwork pile up. The day ends with prep work for tomorrow's visits, so no critical tasks get missed.

3. Listen to what fleets actually need

Fortune 500 sales consultant Meghann Misiak shared how understanding buyer priorities leads to better results. With pressure to move inventory and hit numbers, it's tempting just to push products. But the real results come from deeply understanding fleet challenges. This means asking detailed questions about maintenance issues and looking for ways to reduce their operating costs. 

Instead of just selling tires, focus conversations on preventing downtime and avoiding roadside emergencies. When you build proposals around their actual pain points and address service concerns directly, the sales tend to follow naturally.

Put these ideas to work

None of these habits are complicated — they're just the fundamentals that work in commercial tire sales. It's not about doing anything fancy; it's about doing the basics consistently well, even when emergencies try to knock you off track.

Making these habits stick across your sales team takes the right tools. That's where Voze comes in. 

Sales teams using Voze see consistent follow-through on customer requests, better route planning, and faster response times on quotes. The result? More fleet visits per day and stronger customer relationships. That's the kind of result that drives growth for our customers like Zurcher Tire or CMC Tire.

See how Voze can help your tire sales team build better habits — book a demo today.

[This blog post is based on insights from Ian Koniak, Mark Hunter, and Meghann Misiak as reported in an article originally published in the SalesDaily newsletter on January 24, 2025.}