The tire market is sending clear signals about what's selling — and right now, tier-three tires are moving fast. According to Modern Tire Dealer's latest report, dealers have seen strong tier-three demand for seven straight months. That's not just a blip; it's a trend worth paying attention to.
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Test your knowledge—pictured: a Tier-1, Tier-2, and Tier-3 tire. Which is which? Image credit Wikimedia Commons—left, center, right.
What's Happening in the Market
Weather and location make a big difference. The Northeast and Midwest saw more tire sales thanks to early winter weather, while the Mid-Atlantic stayed quieter. Raw material costs also tell part of the story — natural rubber prices jumped 41% from last year due to supply issues in Southeast Asia.
Where Customers Are Putting Their Money
The days when customers instinctively chose premium brands might be fading. More folks are choosing tier-two and tier-three tires, looking for solid value without the top-tier price tag. Many smart dealers are adjusting their stock to match what customers actually want to buy.
Making the Most of Market Shifts
Staying on top of these trends means knowing exactly what's in stock, which customers need follow-up, and where the opportunities are in each territory. When a customer is looking for value-priced tires, sales reps need that information at their fingertips — not buried in a spreadsheet back at the office.
Voze puts everything sales teams need right in their pocket:
Bottom Line
When tier-three tires are leading the market, every sales rep needs to know what's in stock and which customers are ready for new tires. The right tools make that job a whole lot easier.
Want to see how other tire dealers keep their sales teams on track? Let's schedule a time to talk about what works in the real world.
Market insights from John Healy's report in Modern Tire Dealer: Dealers Say Tier-Three Tires Remain in the Lead.
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