Market Watch: What the Delayed Truck Pre-Buy Means for Sales Teams
Many industry analysts had expected a rush to buy trucks before the new 2027 emissions rules kick in. That hasn't happened yet. Following reporting...
2 min read
Jared Burton
Jan 17, 2025 10:29:51 AM
Based on reporting from Transport Topics, January 2025
Image credit: Wikimedia Commons.
The EPA just handed down one of its largest-ever emissions enforcement actions on Jan. 15, and it's changing the game for truck sales teams. Hino Motors, a subsidiary of Toyota that competes in the United States on medium-duty trucks, agreed to a settlement valued at $1.6 billion in penalties for violations affecting more than 110,000 diesel engines sold between 2010 and 2022.
Between 2010 and 2019, Hino Motors gave false engine test data to the EPA. Instead of running real emissions tests, the company admitted to changing test results and creating fake data. They also didn't tell regulators about engine software that could change how emissions controls worked. Because of these violations, their trucks released extra pollution equal to having 110,000 more trucks on the road.
The EPA came down hard on Hino for breaking these rules. They canceled all approvals for Hino models made between 2010 and 2019—the biggest cancellation the EPA has ever done. They also banned Hino from bringing any diesel engines into the United States for the next five years.
The EPA crackdown on Hino could signal that regulators are getting more serious about emissions. This case changes three key things for anyone selling trucks:
Missing documentation can trigger major penalties
The Hino case shows the growing importance of emissions compliance documentation. To match this need, many smart sales teams are already taking notes on emissions discussions and setting up reminders for maintenance checks. They are also talking to customers about compliance changes.
But doing all this in practice can be a challenge. Sales teams already have their hands full with managing customer relationships. Add on emissions tracking, and it starts looking like a full-time job by itself.
The Hino case shows EPA enforcement is getting stricter. Sales teams that can track and communicate better notes about their customers and products will have an edge. The key is keeping it thorough without making it complicated.
For outside sales teams, the real challenge isn't just knowing what to track—it's finding time to do it while visiting customers all day. Sales reps need a way to record details quickly in the field, share them instantly with their team, and access them easily when customers have questions. Voze makes all the difference here.
Success comes down to having a simple way to track and communicate everything. If that's a challenge in your team, Voze wants to help.
With Voze, sales teams can:
Want to see how other truck sales teams are growing their business with Voze?
Schedule a quick chat about how we can support your team.
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